Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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As a matter of fact, falling in love is a good analogy for the branding process. The main reason I did not give more stars is that much of the content is self evident, e. Today, Tylenol is the No. They often think a marketing war is an advertising war. Algunas empresas se obsesionan con los clientes, otras solo quieren ventas. For example, at loot. Originator of cultured pearls.

Amazon Business Servicio para clientes de empresa. Success is achieved in decades, not months or years. Red Bull in energy drinks. The book is pre-Internet and somewhat dated as others noticed too.

The rules of thumb IMO remain viable. Hay una mejor manera de hacer marketing I’m not doubting the rule but it seems it may be conditional. Persistent cookies are stored on your hard disk and have a pre-defined expiry date. Over the years, Google has used its innovative people and innovative strategies to launch a host of new products. Now suppose the next year that same person meets someone who is better looking, wealthier and more fun to be with.


In The 22 Immutable Laws of MarketingRies and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace.

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This book was recommended by many authors and podcasts I follow so that’s what brought me to it. Then again Costco has a sub-brand ‘Kirkland’ that is very successful. Or the better internet strategy. It was writing about 25 yrs ago, pre-Internet.

Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. Everyone now has a marketing role dee here is not a bad place to start spreading the lad.

Deja un comentario Cancelar. Falling in love with a person is an emotion that has consequences that can last for years. The Law of the Company — Marks are Trademarks. A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. The same holds true for brands.

To access your account information you need to be authenticated, which means that you need to enter your password riex confirm that you are indeed als person that the cookie claims you to be. Kleenex, the first pocket tissue, was launched in and has been the leading pocket-tissue brand ever since. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas.

Las 22 Leyes Inmutables de La Marca

Look at the history of Volkswagen, the first small car. There are more of a difference. Law of Line Extension says that you shouldn’t use same brand name as you extend product line. Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of rifs browsing session.


The Law of the Generic — One of the quickest route to failure is to use a generic name for a brand. As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.

The 4-Hour Work Week: The Law of the Category — A leading brand should promotion the category, not the brand. Like most things Tim Ferris, there is more sizzle than steak here. Transform Your Business by Being Remarkable. Recibir nuevas entradas por email. Smother them with attention and affection.

There are a few major points to make, but I’ll keep it brief. Subscribe to our newsletter Some error text Name. Yandex was first in Russia. Of course, there is a way to compete with powerful brands such as Google. It left me looking with ‘new eyes’ at consulting and what makes businesses successful, and that’s usually what I want most for an investment of my time.

May the better product win. Ver las 4 opiniones.

Bingo, he or she changes spousal brands. The Law of Contraction — A brand becomes stronger when concentrations approach.